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The langston - place activation strategy

Project Type: Place Activation Strategy

Year: 2018

Reactivate developed a Place Activation Strategy for Cbus Property’s new major mixed-use residential precinct in Epping NSW. With considerable input from local businesses, residents and community groups, the strategy provides an ‘activation roadmap’ for the site that is designed to inform future public realm planning, retail mix, and community development. The stratgy enables Cbus Property to build place equity in their new precinct prior to and beyond practical completion of the Langston which comprises three residential towers, 1,681sqm of retail, a major through site link, new parklands and library.

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The langston Weekender

Project Type: Place Activation Strategy

Year: 2018

Reactivate project managed and curated the transformation of a pre-construction site into a temporary, open air urban arts precinct which culminated into The ‘Langston Weekender’.

Supported by multiple activation elements, The Langston Weekender brought together a suite of temporary major light, sound, paint and sculptural artworks that enabled the community to provide feedback and gain insights into the future precinct’s public art, landscape, and public realm planning.

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GRAINS FESTIVAL

Project Type: Place Activation

Year: 2018

Reactivate designed and delivered Australia’s first ever festival dedicated to grains-based products to celebrate the adaptive reuse of Summer Hill’s former Flour Mill into a thriving mixed-use precinct and major food destination.

Grains Festival brought just over 4800 attendees to the site and vacant retail spaces during the one day event and generated the interest of five new retailers which is currently under negotiation.

 
 
 
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Live Walls

Project Type: Live Art & Mural Activation

Year: 2016

(City of Parramatta)

Live Walls was a project to transform the construction hoarding around Walker Corporation’s $1b Parramatta Square Development into an open-air studio. Live Walls was a two-week long activation program that brought together ten of Australia’s leading street artists to paint ‘live’ onto the construction hoardings surrounding Walker Corporation’s Parramatta Square project.

The hoarding panels were then sold at auction with proceeds donated to homelessness service provider Parramatta Mission.

 
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Soup Group

Project Type: Temporary Adaptive Reuse

Year: 2012-2017

(Reactivate Consulting)

Soup Group is an ongoing food-based community event aimed at driving visitation to under-utilised inner city spaces and urban renewal precincts.

Tapping into many pre-existing interest groups, the event brings gourmet food, local emerging artists and musicians, and beer and wine merchants together in a space designed to encourage residents to interact and socialise. Since 2012, Soup Group has evolved into a neighbourhood institution enabling young professionals, creatives, students, and families of all ages to gain a greater sense of place and community in the comfort of their own backyard or suburb. 

Sponsors: Young Henry's, Oz Harvest, Biopak.

 
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Lil Miss Collins / Activate parramatta

Project Type: Space Brokerage

Year: 2016

(City Of Parramatta)

Lil Miss Collins ‘shipping container’ café transformed into a rustic farm-like cottage positioned in a large city park in Parramatta – Prince Alfred Square.

Acting as a conduit between City of Parramatta and the client Lil’ Miss Collins (LMC), we project managed all aspects of the pilot activation including contract preparation and management, undertaking a services upgrade to the park, community engagement, site preparation, bump in and bump out coordination, lease negotiation, Council Reporting, Pre-DA strategic advice, and advising client on all necessary approvals.

 

13 Wentworth Street, Parramatta

Project Type: Space Brokerage

Year: 2016-2017

(City Of Parramatta)

Identifying a derelict allotment of 20 years, we facilitated a conversation between retail operators and the property owner to identify how a range of complementary uses could activate the site and increase pedestrian foot traffic around to area. 

We project managed the delivery of shipping container activations, community gardens and artisan market stalls. The site is expected to open in March 2017.

 
 

Retail Frontage Improvement Program

Project Type: Place Management

Year: 2016-2017

(City Of Parramatta)

The Church Street Retail Frontage Improvement Program is a pilot grant program that seeks to financially incentivise commercial property owners and tenants along Church Street, in order to improve the visual appearance and quality of their building facade, shopfront and awning. The ongoing programs is largely focused on attracting higher calibre tenants in order to support the additional $3 Billion in retail turnover the City is due to expect in the next 5 years.

 
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Activate Lindfield

Project Type: Community Engagement / Tactical Urbanism

Year: 2013

(Ku-ring-gai Council)

Activate Lindfield was a four-week community consultation process utilising temporary ‘pop-up’ shipping container installations within these carparks. Each shipping continue was skinned with visually-engaging branding and fitted-out internally to showcase the design competition entrants, digitally and statically.

The strategy was designed to bring community engagement out of ‘stale’ traditional environments such as council chambers and community halls, and into a dynamic temporary environment that captured a wider demographic and physically communicated the future ‘sense of place’ the new facilities would deliver.

 
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ANZ PORTRAIT SERIES

Project Type: Live Art & Mural Activation

Year: 2016

(City Of Parramatta)

In 2016 we worked with ANZ bank to identify under-utilised laneways within the Parramatta CBD that could be used as blank canvases for artworks showcasing icons that have been awarded for their community service. We engaged a well known art curator to work alongside popular artist Stormy Mills to paint laneway 37 resulting in increased passive surveillance, higher foot traffic and social media coverage, and eventually the installation of new lighting. This project was the first step in a major capital works program for the southern precinct of Parramatta CBD. 

 
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place curation - Centenary square, Parramatta

Project Type: Place Curation

Year: 2015-2017

(City Of Parramatta)

Using the City of Parramatta's street activity policy, we acted as 'arbiters of taste' in delivering activity to public spaces including Centenary Square, Church Street and other pocket parks within the CBD. Activities include bookings management, event logistics, internal and external consultation, services maintenance and photography. Activations include food festivals, produce markets, interest group promotion, live music, live art, brand activations and community service activations. 

 

78-80 george street, Redfern

Project Type: Tactical Urbanism/ Space Brokerage

Year: 2015

(Reactivate Consulting)

We connected Young Henrys, local musicians, food and beverage operators and artisan market stalls to bring the local community together for a Sunday warehouse gathering. The project largely focussed on providing a space for young professionals, creatives, families and local residents to gather and network and strengthen Redfern's 'sense of place'.