Project Type: Public Art Strategy, Cultural Placemaking, Stakeholder Engagement
Year: 2024–2025 (In Progress)
Client: Health Infrastructure NSW
Reactivate Consulting is currently working as engagement lead on the development of a Public Art Masterplan for the Royal Prince Alfred (RPA) Hospital redevelopment, led by Cultural Capital on behalf of Health Infrastructure NSW.
The RPA Public Art Masterplan will guide the commissioning of public artworks across the redeveloped hospital campus in Camperdown — one of Sydney’s most prominent health precincts. This includes the new Acute Services Building, public interface areas, internal environments, and the major East Building façade commission. The masterplan will form a long-term framework for embedding arts and culture into the everyday experience of patients, staff, and visitors to the campus.
As one of Sydney’s most iconic health campuses, RPA holds both historical and contemporary significance. The Public Art Masterplan seeks to embed arts and culture meaningfully within the everyday experience of patients, carers, clinicians, and visitors — elevating the hospital environment through connection, care, and creativity.
As part of the project team, Reactivate is designing and delivering a comprehensive engagement program to inform both the curatorial direction and site-specific artist briefs. This includes interviews, creative workshops, walkshops, and targeted engagement with clinicians, staff, Aboriginal and multicultural communities, allied health, researchers, and patients. The engagement is grounded in lived experience and collective memory, helping to identify key opportunities for public art to support connection, comfort, healing, and cultural expression across the campus.
This project presents a significant opportunity to shape how public art can contribute to health environments — not only in terms of visual identity, but in supporting wellbeing, cultural visibility, and a deeper sense of place. We look forward to continuing this work in collaboration with Cultural Capital, Health Infrastructure, and the RPA community.
Render of the internal courtyard